The Interactive Guide can be incorporated into the websites of tour operators, Destination Marketing Organisations (DMOs), tourist information offices and many other tourism-related businesses. Using Interactive Guide, these businesses can provide clients with a better spatial understanding of the destinations that will be visited, while giving them the ability to research the destination in great detail. The functionality and interactive capabilities of the website will ensure that the visitor spends additional time on their website. The Interactive Guide can be easily integrated into websites and customised to suit particular requirements.
The Interactive Guide allows companies to provide clients with a state-of-the-art mapping functionality on their travel website without having to spend large amounts of time, money and effort developing it. SmartGuide will ensure that the Interactive Guide is continuously being improved – continually adding to and improving the content while staying up-to-date with this fast-moving technology.
Some of the functionality the Interactive Guide offers tourists:
• Provides local knowledge and advice in a simple, easily accessible manner
• Gives the tourist a wonderful visual overview of the regions and destinations
• Provides a one-stop-shop with all the information a tourist might need when travelling
• Collates a vast amount of tourism information and content (audio, audio-visual) and presents it in a simple interactive manner
• Gives tourists an entertaining way to research a destination
• Can represent visual itineraries for customised and scheduled trips
• Provide travel tips, recommendations, etc
• Can access informative downloadable information
Benefits for the tourism business
• When integrated into your website, the Interactive Guide gives the visitor to your website access to a vast amount of rich content
• Interactive, informative and entertaining, the Interactive Guide will add value to your website
• It is a “white label” site and is easily integrated into a website
• There are no links off or advertising on the Interactive Guide so visitors will stay on your site
• Increase the amount of time the visitor spends on your site (provides ‘stickiness’)
• Can display visual interactive itineraries, day tours, walks, etc
• Assist in generating travel enquiries
• Increase your conversion rates
• Allows the tourist to do detailed research prior to arrival – search for things to do, places to eat, etc
Companies and organisations that would benefit from using the Interactive Guide
• Tour operators
• Destination Management Organisations (DMOs)
• Tourism information offices
• Hotel groups
• Accommodation listing website
• Conference venues
• Conference Organisers
